Today I’m taking you behind the scenes of our International Women’s Day 2023 digital campaign, where we celebrated women in the May James community and shared their top business advice.
We executed the campaign across multiple platforms, featuring 14 women entrepreneurs and producing around 25 pieces of content. I discuss the challenges we faced, the importance of being strategic in choosing when and how to participate in campaigns, and the potential benefits for brand identity and visibility.
I also explore the key components of a successful digital campaign and provide some advice for businesses considering launching their own campaigns.
Strategy Intensive Application: https://portal.mayjames.com/public/form/view/6303c89751afb99e1e161580