57. Brand Evolution in a Changing Market Q&A

Filed in Podcast — April 26, 2023

Why is branding so important in scaling a business? In this episode I answer 5 questions covering various aspects of branding and its significance in growing a business.

I delve into the need for a strategic approach to branding and the risks of rebranding without a clear understanding of the business’s goals. I also discuss the importance of differentiation, emotional connection with consumers, and change management during the rebranding process. I offer insights on creating a luxury brand and the challenges businesses face in doing so. Lastly, I highlight the crucial role of branding in recruitment and scaling a business. Tune in to gain valuable insights on how to effectively leverage branding to take your business to the next level.

Key points in this episode:
Importance of Brand in Scaling [00:04:58]
Positioning [00:08:16]
Brand Strategy [00:11:07]
Brand Clarity [00:15:06]
Differentiating Your Business [00:20:04]
Brand Story and Visuals [00:26:34]
Marketing Strategy and Brand Position [00:28:25]
Rebranding [00:33:01]
Importance of Change Management in Rebranding [00:40:17]
Creating a Standout Luxury Brand [00:40:58]
Recruiting for Your Business [01:00:00]
The Link Between Brand and Culture [01:02:49]
The Power of Brand in Recruitment [01:04:46]

Connect with May on…
Instagram https://www.instagram.com/may.james_/
LinkedIn https://www.linkedin.com/in/maylaurajames/
Website https://www.mayjames.com/

Strategy Intensive Application: https://portal.mayjames.com/public/form/view/6303c89751afb99e1e161580

Find your perfect service match

Take the May James service finder quiz.

Not sure which service is right for your business?



Not sure which service is right for your business?

Take the quiz

Global Advisor To CEO’s