Are you confident your pricing is fair and ethical in your business? Does your pricing truly match the value you give to your clients? In this episode I talk through some really important points that you might not have thought about when it comes to pricing ethically.
I debunk common misconceptions, uncover the often-overlooked ethical considerations of pricing decisions, and examine the dangers of undercharging.
Whether you’re a seasoned entrepreneur or just starting out, this debate offers invaluable insights for refining your pricing strategies. Tune in now to witness a clash of ideas and uncover the strategies of ethical pricing that will propel your business towards success!
Key points in this episode:
Understanding fair pricing (00:01:50)
Aligning pricing with business vision (00:03:56)
Impact of fair pricing (00:05:48)
Being aligned with your pricing (00:07:49)
Understanding customer segmentation (00:14:47)
Challenging perception of money (00:17:04)
Value exchange in pricing (00:20:05)
Unethical undercharging (00:22:50)
Differentiating between charity/not-for-profit and for-profit ventures (00:24:04)
Understanding ethical pricing (00:26:14)
Collaborative pricing strategy (00:28:01)
Freedom of fair pricing (00:29:50)
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