106. Ethical Pricing 101 For Value Based Business Owners

Filed in Podcast, Strategy — April 17, 2024

Are you confident your pricing is fair and ethical in your business? Does your pricing truly match the value you give to your clients? In this episode I talk through some really important points that you might not have thought about when it comes to pricing ethically.

I debunk common misconceptions, uncover the often-overlooked ethical considerations of pricing decisions, and examine the dangers of undercharging.

Whether you’re a seasoned entrepreneur or just starting out, this debate offers invaluable insights for refining your pricing strategies. Tune in now to witness a clash of ideas and uncover the strategies of ethical pricing that will propel your business towards success!

Key points in this episode:

Understanding fair pricing (00:01:50)

Aligning pricing with business vision (00:03:56)

Impact of fair pricing (00:05:48)

Being aligned with your pricing (00:07:49)

Understanding customer segmentation (00:14:47)

Challenging perception of money (00:17:04)

Value exchange in pricing (00:20:05)

Unethical undercharging (00:22:50)

Differentiating between charity/not-for-profit and for-profit ventures (00:24:04)

Understanding ethical pricing (00:26:14)

Collaborative pricing strategy (00:28:01)

Freedom of fair pricing (00:29:50)

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